Some targets don't do well with UTM parameters. As a user, I would like to be able to strip any incoming UTM parameters so that they DO NOT get passed on to the target URL. For instance, Microsoft Bookings pages fail when UTM parameters are added to the URL of a service page. When using something like Hubspot, which automatically adds UTM params, I would like to specify on a per-branded link basis whether or not I want to pass those UTM params along to the target URL or not.